At first glance, many people often think that diversification is a strategy that focuses on spreading their money around a bit. But it’s about so much more than that; it’s about intentional design, making sure your investments and financial structures work together to support your life goals. And this is where we encounter more complex […]
Category Archives: MARKET
Are you diversified… or just busy?
We often hear investors say, “I’ve spread my risk — I’m well diversified.” But when we take a closer look, their portfolios tell a different story. We often find overlapping funds, highly correlated assets, exposure to similar sectors, or a long list of holdings that feel diverse but tend to move in the same direction […]
Why rebalancing your portfolio matters — and how it works
Rebalancing doesn’t get much airtime. It doesn’t come with dramatic headlines or adrenaline-fueled decisions. But behind the scenes, it plays one of the most important roles in long-term investing: keeping your portfolio honest. Think of your portfolio like a garden. You plant with intention — a mix of investments that reflect your goals, your risk […]
Waiting for the “perfect” moment
There’s a story many investors tell themselves: “I’ll wait until things calm down.” Or “Let me just see what the market does after the next election.” Or “Now isn’t the right time, I’ll invest when things look better.” It sounds sensible. After all, no one wants to invest right before a downturn. But the reality? […]
Rethinking risk tolerance
Most people think of risk tolerance as a score, something you get from ticking boxes on a questionnaire. Conservative. Balanced. Aggressive. Or a mixed blend. However, the truth is that risk tolerance isn’t static. It’s not a number etched in stone or a label that defines you forever. It’s a living, evolving measure that is […]
Diversification beyond investments
When we hear the word “diversification,” most of us think of investments, spreading money across different asset classes, industries, or markets to reduce risk. And for good reason. Diversification is one of the core principles of sound investing. But what if we zoomed out? What if diversification wasn’t just something we did with our portfolios, […]
The adversary of cash
When markets get turbulent or headlines turn grim, many people instinctively retreat to cash. It feels safe, predictable, tangible, and readily available. There’s no volatility, no chance of “losing” money overnight. And for certain purposes, cash is exactly what you need. It’s essential for covering short‑term expenses, building an emergency fund, or giving yourself flexibility […]
What if everything goes down at once?
If you’ve ever looked at your portfolio during a market crisis, like March 2020, you may have noticed something unsettling: everything seemed to fall at once. Stocks dropped. Bonds wobbled. Even “safe” assets felt shaky. It’s a scenario that can leave even experienced investors wondering, “Isn’t diversification supposed to protect me from this?” It’s a […]
How to spot tax‑season scams
Tax season is stressful enough without someone trying to steal your refund, or your identity. Yet every year, as millions of people file their returns, scammers ramp up their efforts to cash in on confusion, fear, and urgency. From Australia’s AI‑powered phishing emails to fake SARS refund sites in South Africa and HMRC impersonators in […]
Fasten your seatbelt
When markets get choppy, it’s natural to feel nervous. Everyone with a heart (and subsequent blood pressure…) will have a tinge of fear when volatility hits. You might see headlines shouting about “billions wiped off the market” or watch your portfolio dip and wonder if you should pull back until things settle. Again, you’re not […]









